This fixture proves the Proposal GDoc rail: discovery-grounded story, one core website prescription, and one afford-now GBP escalation ranked from SDM — not invented upsells.
"When the water heater failed at 2am we had no idea who to call — we just googled and picked someone random.
— Fixture discovery transcript — cust-test-dummy
Competitors show 4.8★ with 80+ reviews; test account baseline unverified in fixture.
Spring home-service demand rises in Lansing — delaying GBP and a conversion-ready site pushes another season of random Google picks.
Licensed crew story and same-day positioning are real strengths — the fixture cites a master license fact from Stage 0 KG when live.
Creative Partner prescribes from data: CRO-first site, GBP as fast map-pack lever, CRM only after calls convert.
GBP fast win while the conversion site is built — one integrated prescription ordered by ROI.
GBP claim, categories, Q&A seed — calls start while site is in build.
Five-page site with call-first CTAs and proof.
Map-pack lever while the site ships.
Random Google picks win when your profile is thin.
Timeline: Week 1 — Live before site soft launch
Proof: Fixture case study — replace with portfolio auto-pick (CRE-128).
The anchor every channel points to.
Without a clear site, every ad and profile click leaks.
Timeline: Weeks 2–4 — Built after GBP is live
Proof: Fixture portfolio card slot.
| Service | Role | Setup | Monthly | Notes |
|---|---|---|---|---|
| Essential Presence Website | Core | $3,200 | $0 | Core — minimum that still converts |
| Google Business Profile optimization | Escalation | $750 | $0 | Include now if budget allows — fastest map-pack ROI |
| Total | $3,950 | $0 | ||
Portfolio examples and client reviews — click through before you decide.
Kickoff call within 7 days of approval · Intake form same day
Questions? chad@creativepartnersolutions.com